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MOOG Steering And Suspension Introduces Dozens Of Additional Parts For Late-Model Applications

The MOOG Steering and Suspension brand from Federal-Mogul has introduced more than two dozen premium replacement parts for late-model foreign nameplate and domestic automotive and commercial vehicle applications. As the automotive service industry's "Problem Solver," the MOOG brand offers innovative technologies that improve on original component designs for longer life, superior performance and faster, easier installation, according to Federal-Mogul.
By Shop Owner Staff
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The MOOG Steering and Suspension brand from Federal-Mogul has introduced more than two dozen premium replacement parts for late-model foreign nameplate and domestic automotive and commercial vehicle applications. As the automotive service industry’s “Problem Solver,” the MOOG brand offers innovative technologies that improve on original component designs for longer life, superior performance and faster, easier installation, according to Federal-Mogul.

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The latest expansion of the MOOG line includes six new front tie rod end designs, covering a broad range of Buick, Volvo and Mitsubishi models; "Problem Solver" heavy-duty idler arms for high-volume Cadillac, Chevrolet and GMC light trucks and SUVs; and a premium MOOG front ball joint for 1990-1997 Mazda Miata models.

MOOG also has introduced 13 new R-Series replacement control arms and assemblies for popular late-model applications from Audi, Chevrolet, Hyundai, Mitsubishi, Toyota and Volvo.

“The MOOG product engineering team continues to design, test and deliver hundreds of new, problem-solving parts that help front-line professionals address the latest vehicle repair needs,” said Mark Boyle, director, steering and suspension, North America, Federal-Mogul. “By choosing MOOG, professional technicians can be confident that the parts will help provide faster, easier installation and superior performance and durability.”

To learn more about MOOG steering and suspension components, visit the technician-focused www.moogproblemsolver.com website or contact your MOOG supplier. The latest MOOG product application listings also are available through Federal-Mogul’s www.FMe-cat.com electronic catalog.

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Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.

By Art Blumenthal
Leveraging more than 30 years of experience as both an aftermarket business owner and aftermarket technology executive, Art Blumenthal LLC provides business intermediary and advisory services to both buyers and sellers of industry businesses of all sizes. Art is a member of IBBA (International Business Brokers Association, Inc.). For more information, or to initiate a no-obligation confidential consultation, visit www.art-blumenthal.com.
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Case Study: Owner of San Francisco-based Import Service Shop Delighted to Discover Just How Valuable His Business is to Qualified Buyers
I sometimes share case studies of the clients I have been able to assist in my role as an aftermarket business broker and provider of intermediary and advisory services. I do that when I think the story will provide a reader in similar circumstances with new insights or helpful information.
In the case of Cowden Automotive, Inc., I acted in a consulting capacity assisting the owner and his broker in valuing the business, creating a marketing plan, finding a qualified buyer, and arranging financing for the sale.
Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.
Needless to say, delivering that kind of good news to a shop owner is a rewarding experience. Discovering that the sale of his business would result in his retirement nest-egg being substantially larger than he had ever thought was a fitting tribute to someone who had spent his entire working career as a busy automotive service shop owner.

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