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More Than 40 New Parts Added To MOOG Steering And Suspension Line

Federal-Mogul's MOOG Steering and Suspension brand has introduced 43 new replacement parts that address the service requirements of millions of late-model foreign-nameplate and domestic passenger vehicles. The MOOG brand, the automotive service industry's "Problem Solver," offers innovative technologies that improve on original component designs for longer life, superior performance and faster, easier installation, according to Federal-Mogul.
By Shop Owner Staff
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Federal-Mogul’s MOOG Steering and Suspension brand has introduced 43 new replacement parts that address the service requirements of millions of late-model foreign-nameplate and domestic passenger vehicles. The MOOG brand, the automotive service industry’s “Problem Solver,” offers innovative technologies that improve on original component designs for longer life, superior performance and faster, easier installation, according to Federal-Mogul.

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The new parts include 12 patent-pending MOOG Problem Solver control arm bushings that are designed to eliminate stress-induced failures encountered with the original equipment-style design used on more than 25.5 million passenger vehicles. Available immediately for several popular models from Chrysler, Ford, General Motors, Honda and Mazda, the new MOOG bushings feature a ball-and-socket design that provides up to 10 times the life of OE-style bushings, Federal-Mogul states, while delivering improved steering and handling feel and faster, easier installation.

Other new parts now available through MOOG distributors are left and right outer tie rod ends for late-model BMW (325xi, 328i xDrive, 328xi, 330xi, 335i xDrive, and 335xi) and Mazda 6 models; lower ball joints for Mazda 3 (2007-2009) and Mini Cooper (2007-2012) models; and front stabilizer bar bushing kits for 2011-2013 Chevrolet Cruze and 2012-2013 Nissan NV1500, NV2500 and NV3500 models. The MOOG R-Series line of replacement control arms and assemblies also continues to grow, with 14 new part numbers for an array of popular Acura, BMW, Chevrolet, Honda, Hyundai, Isuzu, Kia, Mercedes-Benz and Mitsubishi models. In addition, MOOG has introduced several new alignment kits and shims for a variety of Ford and General Motors models.

To learn more about these and other MOOG steering and suspension components, visit the technician-focused www.moogproblemsolver.com website or contact your MOOG supplier. The latest MOOG product application listings also are available through Federal-Mogul’s convenient www.FMe-cat.com electronic catalog. Like MOOG on Facebook and follow the brand on Twitter for product updates and special promotions.

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When Your Shop Is Worth Much More Than You Thought

Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.

By Art Blumenthal
Leveraging more than 30 years of experience as both an aftermarket business owner and aftermarket technology executive, Art Blumenthal LLC provides business intermediary and advisory services to both buyers and sellers of industry businesses of all sizes. Art is a member of IBBA (International Business Brokers Association, Inc.). For more information, or to initiate a no-obligation confidential consultation, visit www.art-blumenthal.com.
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Case Study: Owner of San Francisco-based Import Service Shop Delighted to Discover Just How Valuable His Business is to Qualified Buyers
I sometimes share case studies of the clients I have been able to assist in my role as an aftermarket business broker and provider of intermediary and advisory services. I do that when I think the story will provide a reader in similar circumstances with new insights or helpful information.
In the case of Cowden Automotive, Inc., I acted in a consulting capacity assisting the owner and his broker in valuing the business, creating a marketing plan, finding a qualified buyer, and arranging financing for the sale.
Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.
Needless to say, delivering that kind of good news to a shop owner is a rewarding experience. Discovering that the sale of his business would result in his retirement nest-egg being substantially larger than he had ever thought was a fitting tribute to someone who had spent his entire working career as a busy automotive service shop owner.

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