New ASE Mission Sets The Stage For A New Chapter

The new ASE mission statement concisely explains the not-for-profit organization’s primary objective.

The National Institute for Automotive Service Excellence (ASE) board of directors has established a new mission statement, it was announced today by Tim Zilke, president and CEO of ASE.

The new ASE mission statement concisely explains the not-for-profit organization’s primary objective: “To serve the transportation industry as an independent third party that upholds and promotes high standards of service and repair through the assessment, certification and credentialing of current and future industry professionals.”                      

“As new vehicle technologies are introduced and continue to evolve, the need for knowledgeable, well-trained repair professionals is more critical than ever before,” said Zilke. “ASE is committed to supporting the needs of the industry by providing third-party certification of skilled professionals who are committed to service and repair excellence. We believe that this new mission statement not only defines our strategic direction, but establishes a solid foundation for us to incorporate changing technologies into the ASE certification program.”

Most recently, ASE introduced new technology in the form of the ASE Renewal App, which tests technical knowledge through an app on a phone, tablet or computer. The app is available for use by technicians who are already certified in the automobile series of tests (tests A1-A9). 

You May Also Like

BendPak to Debut Eight-Armed Car Lift Concept at NADA

Octa-Flex improves technician productivity, convenience and ergonomics, according to BendPak.

BendPak announced its patent-pending Octa-Flex™ concept, which it's calling "a radical new two-post lift design," that features two sets of arms: triple-telescoping swing arms, plus all-new integrated lift-assist arms.

The EV12DPS Octa-Flex prototype will make its global premiere at NADA Expo, in Las Vegas, Feb. 2-4, 2024, in booth 4569W.

PRT Heavy Duty Presenting Innovations at HDAW ‘24

PRT is exhibiting a full line of shocks and air springs for heavy-duty applications.

Northwood to Host Career Fair on Feb. 15

The fair allows companies to discuss job openings and identify future talent.

New ASE Leadership, Board Members Assume Roles

Dave Johnson has become ASE president and CEO, replacing Tim Zilke.

Mitchell 1 Names ‘Thank You Thursdays!’ Sweepstakes Winners

Six auto service professionals in the industry each won a $100 gift card.

Other Posts
Shop Profile – D’s Auto & Truck Repair, Holland, Michigan

“I’m not sure why anybody ever came to work for me. We were a disorganized mess.”

Gentex to Demonstrate Automotive Tech at CES 2024

Gentex will showcase its collaboration with ADASKY, focusing on advancing thermal imaging technology for the automotive industry.

Transtar Industries Launches Remanned Transmission Products

The company provides a sustainable solution for transmission products and simplified complex vehicle repair.

Bridgestone Donates 12 Vans to Boys & Girls Clubs for Youth Transportation

Bridgestone grants $400K for youth transportation to 20 Clubs, aiding clubhouse access.