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New Know Your Parts Informational Website Seeks Repair Professionals’ Input

Know Your Parts, the industry awareness campaign initiated by the Automotive Aftermarket Suppliers Association (AASA), recently announced the launch of its new informational website for repair professionals, www.KnowYourParts.com, and a drawing for a $500 Snap-on gift card for one lucky automotive aftermarket "end-user" who submits suggestions at the site.
By Shop Owner Staff
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Know Your Parts, the industry awareness campaign initiated by the Automotive Aftermarket Suppliers Association (AASA), recently announced the launch of its new informational website for repair professionals, www.KnowYourParts.com, and a drawing for a $500 Snap-on gift card for one lucky automotive aftermarket “end-user” who submits suggestions at the site.

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“AASA full service aftermarket manufacturers make the parts that service professionals install every day. Through the Know Your Parts website, we will supply with the parts information they need and want, direct from the manufacturers,” said Steve Handschuh, AASA president and COO. “Our site will bring together these skilled professionals with the quality parts manufacturers to exchange vital information on the parts needed to get the job done right.”

Currently, AASA is soliciting information from repair professionals about the parts information that is move valuable to them in their businesses, including parts categories and the most useful format for the information: videos, photos/illustrations/diagrams, technical guides or Webinars. The Know Your Parts website will be updated continually with parts information in the formats that repair professionals request.

“As thanks for assisting us with this endeavor, the first 150 repair professionals who submit their feedback at KnowYourParts.com will receive a $10 Snap-on gift card,” said Jack Cameron, AASA vice president. “A drawing will be held of participants who submit information by Tuesday, July 31, 2012 for a $500 Snap-on gift card.”

No purchase is necessary to enter the drawing. It is open to professional automotive or truck technicians or vehicle repair shop owners or managers who are legal U.S. residents and who are above the age of majority in their state of residence. Complete contest rules are available at the website.

“It is our goal to work with repair professionals to make Know Your Parts.com the ‘go-to Website’ for information about quality aftermarket parts and products,” Cameron said.

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When Your Shop Is Worth Much More Than You Thought

Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.

By Art Blumenthal
Leveraging more than 30 years of experience as both an aftermarket business owner and aftermarket technology executive, Art Blumenthal LLC provides business intermediary and advisory services to both buyers and sellers of industry businesses of all sizes. Art is a member of IBBA (International Business Brokers Association, Inc.). For more information, or to initiate a no-obligation confidential consultation, visit www.art-blumenthal.com.
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Case Study: Owner of San Francisco-based Import Service Shop Delighted to Discover Just How Valuable His Business is to Qualified Buyers
I sometimes share case studies of the clients I have been able to assist in my role as an aftermarket business broker and provider of intermediary and advisory services. I do that when I think the story will provide a reader in similar circumstances with new insights or helpful information.
In the case of Cowden Automotive, Inc., I acted in a consulting capacity assisting the owner and his broker in valuing the business, creating a marketing plan, finding a qualified buyer, and arranging financing for the sale.
Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.
Needless to say, delivering that kind of good news to a shop owner is a rewarding experience. Discovering that the sale of his business would result in his retirement nest-egg being substantially larger than he had ever thought was a fitting tribute to someone who had spent his entire working career as a busy automotive service shop owner.

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