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Raybestos Brakes Announces ‘Red Hot Smokin’ Rebate

Raybestos brake and chassis products - a member of the Affinia family of brands - is giving technicians new cash rebates for their customers and a business-building sweepstakes program for their shops. If the potential $80 rebate doesn't capture consumer attention, the chance to win a 2013 Raybestos ROUSH Stage 3 Mustang certainly will.
By Shop Owner Staff
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Raybestos brake and chassis products – a member of the Affinia family of brands – is giving technicians new cash rebates for their customers and a business-building sweepstakes program for their shops. If the potential $80 rebate doesn’t capture consumer attention, the chance to win a 2013 Raybestos ROUSH Stage 3 Mustang certainly will.         

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The grand prize for this year’s promotion/sweepstakes is a signature-edition 2013 Raybestos ROUSH Stage 3 Mustang, featuring the same Raybestos Racing brake package run on ROUSH Fenway Racing cars run in NASCAR Sprint Cup competition. The Roush charger and intercooled Ford 5.0 V8 engine will offer 650 horsepower and more than 550 ft./lbs. of torque. A six-speed manual transmission, high-performance tires and ROUSH tuned suspension, featuring Raybestos chassis components, round out the custom features of this one-of-a-kind grand prize.

The Raybestos Red Hot Smokin’ Rebate offer runs April 1 through May 31. Participating technicians can offer their customers a rebate up to $80 with a qualifying purchase of Raybestos brake and chassis products. Each redeemed rebate card serves as an entry to win the grand prize. The rebate offer ends May 31, but the full sweepstakes runs through Sept. 15.

Participants can visit www.raybestosgarage.com to enter the sweepstakes and view periodic updates on the custom build.

During the promotional period, technicians can earn a reward up to $25 for installing qualifying Raybestos brake and chassis products. A tally card is provided to track rewards, and that tally card also serves as an entry into the grand prize drawing.

To help promote the rebate and sweepstakes, participating installers will receive a Red Hot Smokin’ Rebate promotional kit. The kit is free to Raybestos Rewards members and includes: a promotional window poster, a counter card with 25 rebate cards and a tally sheet to track their eligible sales. Raybestos Rewards members automatically receive the rebate program kit, but any installer who sells Raybestos brake parts can receive their FREE kit by enrolling in the Raybestos Rewards program. They can also contact their local Raybestos sales rep or WD.

For more information on Raybestos brand brake parts or the Red Hot Smokin’ Rebate and sweepstakes, visit www.raybestos.com or call 800-323-0354.

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When Your Shop Is Worth Much More Than You Thought

Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.

By Art Blumenthal
Leveraging more than 30 years of experience as both an aftermarket business owner and aftermarket technology executive, Art Blumenthal LLC provides business intermediary and advisory services to both buyers and sellers of industry businesses of all sizes. Art is a member of IBBA (International Business Brokers Association, Inc.). For more information, or to initiate a no-obligation confidential consultation, visit www.art-blumenthal.com.
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Case Study: Owner of San Francisco-based Import Service Shop Delighted to Discover Just How Valuable His Business is to Qualified Buyers
I sometimes share case studies of the clients I have been able to assist in my role as an aftermarket business broker and provider of intermediary and advisory services. I do that when I think the story will provide a reader in similar circumstances with new insights or helpful information.
In the case of Cowden Automotive, Inc., I acted in a consulting capacity assisting the owner and his broker in valuing the business, creating a marketing plan, finding a qualified buyer, and arranging financing for the sale.
Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.
Needless to say, delivering that kind of good news to a shop owner is a rewarding experience. Discovering that the sale of his business would result in his retirement nest-egg being substantially larger than he had ever thought was a fitting tribute to someone who had spent his entire working career as a busy automotive service shop owner.

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