Raybestos Brakes Help Counter Pros, Technicians ‘Get Green’

This spring, selling seriously green stopping power can earn counter people and technicians some serious cash, according to Raybestos Brakes. The company's Element3 brake pads with Enhanced Hybrid Technology (EHT) are some of the greenest brake pads in the aftermarket and are copper-compliant to 2025.

This spring, selling seriously green
stopping power can earn counter people and technicians some serious cash,
according to Raybestos Brakes. The company’s Element3 brake pads with Enhanced
Hybrid Technology (EHT) are some of the greenest brake pads in the aftermarket
and are copper-compliant to 2025.

The company is offering simultaneous
sales promotions for counter people and technicians. From April 1 through May
31, when counter people sell Professional Grade Ceramic, Professional Grade
OE-Matched and Element3 brake pads with EHT, they earn $1 for each set of
qualifying brake pads sold. Once they sell 20 sets, they automatically earn a
$5 bonus. Counter people can redeem up to 20 tally cards during the promotional
period; potentially earning up to $500.

Technicians who install Element3 brake
pads with EHT, Professional Grade Ceramic and Professional Grade OE-Matched
brake pads also can earn the same cash reward; receiving $1 for every set of
qualifying product installed. Once they install 20 sets, they also earn the $5
bonus. Technicians can redeem up to 20 tally cards during the promotional
period. The more they install, the bigger their haul, Raybestos says – up to
$500.

Both promotional kits are available
through your local Raybestos WD. For additional information about the “Get
Green” sales promotion or Raybestos Element3 brake pads with EHT, visit www.RaybestosBrakes.com or call 800-323-0354.

When Your Shop Is Worth Much More Than You Thought

Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.

Case Study: Owner of San Francisco-based Import Service Shop Delighted to Discover Just How Valuable His Business is to Qualified Buyers
I sometimes share case studies of the clients I have been able to assist in my role as an aftermarket business broker and provider of intermediary and advisory services. I do that when I think the story will provide a reader in similar circumstances with new insights or helpful information.
In the case of Cowden Automotive, Inc., I acted in a consulting capacity assisting the owner and his broker in valuing the business, creating a marketing plan, finding a qualified buyer, and arranging financing for the sale.
Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.
Needless to say, delivering that kind of good news to a shop owner is a rewarding experience. Discovering that the sale of his business would result in his retirement nest-egg being substantially larger than he had ever thought was a fitting tribute to someone who had spent his entire working career as a busy automotive service shop owner.

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