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Raybestos Brand Wins 2011 Automotive Communications ‘Best In Show’ Award

Affinia Global Brake & Chassis' Raybestos brand recently won "Best in Show" honors (Business to Business) for its RaybestosGarage.com during the 2011 Automotive Communications Awards.
By Shop Owner Staff
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Affinia Global Brake & Chassis’ Raybestos brand recently won "Best in Show" honors (Business to Business) for its RaybestosGarage.com during the 2011 Automotive Communications Awards.
 
The interactive website offered a behind-the-scenes view of the entire Raybestos ’64 GTO-R build process. Visitors got the inside scoop on everything from design inspiration to chassis and suspension fabrication, engine tuning, brake package engineering, custom paint and on-track testing. Visitors were also encouraged to comment on the project, ask questions and even offer advice via Twitter and Facebook.
 
The custom road racer served as the grand prize in the Raybestos 1964 GTO-R Sweepstakes brake and chassis 2011 North American Promotion.
 
“We design our sweepstakes and promotion programs to capture the attention of our consumers, reward our service professionals and celebrate our extensive racing heritage,” said Jeff Stauffer, senior vice president, global marketing, Affinia Global Brake & Chassis. “Receiving acknowledgement such as this from our peers is a huge honor. It confirms that our sales and marketing efforts – like our products – are setting the bar for excellence in the aftermarket.”
 
In addition to the "Best in Show" award, the Raybestos brand brake and chassis group received four other awards.
 
In the Business to Consumer category:

Related Articles

• Brochures, Booklets & Handouts: The Straight Story
• Special Promotions & Promotional Events: GTO-R Sweepstakes Promotion
 
In the Business to Business category:

• Merchandising: GTO-R Sweepstakes Promotion
• Social Media Efforts: RaybestosGarage.com
 
The Car Care Council Women’s Board announced the winners of the 2011 Automotive Communications Awards during the Women’s Board reception during the Automotive Aftermarket Products Expo in Las Vegas. The awards, sponsored by the Women’s Board and supported by the Automotive Communication Council, applaud companies and agencies that provide automotive information through outstanding advertising, marketing and public relations efforts.       

 

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When Your Shop Is Worth Much More Than You Thought

Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.

By Art Blumenthal
Leveraging more than 30 years of experience as both an aftermarket business owner and aftermarket technology executive, Art Blumenthal LLC provides business intermediary and advisory services to both buyers and sellers of industry businesses of all sizes. Art is a member of IBBA (International Business Brokers Association, Inc.). For more information, or to initiate a no-obligation confidential consultation, visit www.art-blumenthal.com.
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Case Study: Owner of San Francisco-based Import Service Shop Delighted to Discover Just How Valuable His Business is to Qualified Buyers
I sometimes share case studies of the clients I have been able to assist in my role as an aftermarket business broker and provider of intermediary and advisory services. I do that when I think the story will provide a reader in similar circumstances with new insights or helpful information.
In the case of Cowden Automotive, Inc., I acted in a consulting capacity assisting the owner and his broker in valuing the business, creating a marketing plan, finding a qualified buyer, and arranging financing for the sale.
Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.
Needless to say, delivering that kind of good news to a shop owner is a rewarding experience. Discovering that the sale of his business would result in his retirement nest-egg being substantially larger than he had ever thought was a fitting tribute to someone who had spent his entire working career as a busy automotive service shop owner.

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