Staff Changes Announced At ASE And ASE Education Foundation

After seven years of leading the Education Foundation, Trish Serratore has decided to transition to part-time status and will move back to ASE as senior vice president of communications. ASE Senior Vice President Mike Coley will take over her position as president of the ASE Education Foundation.


ASE and the ASE Education Foundation have announced the following staff changes effective Jan. 1. After seven years of leading the Education Foundation, Trish Serratore has decided to transition to part-time status and will move back to ASE as senior vice president of communications. ASE Senior Vice President Mike Coley will take over her position as president of the ASE Education Foundation.

A 30-year veteran of ASE, Serratore will be responsible for company communications and will advance awareness about ASE and its value and purpose through industry, consumer and governmental interface.

“We are glad to have Trish back on the ASE side. Her longtime experience in the industry and most recently with the Foundation are key to our future initiatives,” said Tim Zilke, ASE president and CEO.

Coley has been with ASE for more than 20 years, serving in several capacities, including overseeing the ASE Test Development department. He has both engineering and MBA degrees and previously taught automotive service technology part-time at the local community college.

“These changes play to the strengths of our staff. Mike brings a wealth of knowledge and operational experience to the Foundation position,” added Zilke.

In other recent staff changes at ASE, Allison Guth, vice president, finance, will now also oversee ASE information technology functions.  John Tisdale has been named assistant vice president, special testing programs and Dave Milne has been named assistant vice president, traditional testing programs.

For more information about ASE, visit the website at ase.com.

You May Also Like

BendPak to Debut Eight-Armed Car Lift Concept at NADA

Octa-Flex improves technician productivity, convenience and ergonomics, according to BendPak.

BendPak announced its patent-pending Octa-Flex™ concept, which it's calling "a radical new two-post lift design," that features two sets of arms: triple-telescoping swing arms, plus all-new integrated lift-assist arms.

The EV12DPS Octa-Flex prototype will make its global premiere at NADA Expo, in Las Vegas, Feb. 2-4, 2024, in booth 4569W.

PRT Heavy Duty Presenting Innovations at HDAW ‘24

PRT is exhibiting a full line of shocks and air springs for heavy-duty applications.

Northwood to Host Career Fair on Feb. 15

The fair allows companies to discuss job openings and identify future talent.

New ASE Leadership, Board Members Assume Roles

Dave Johnson has become ASE president and CEO, replacing Tim Zilke.

Mitchell 1 Names ‘Thank You Thursdays!’ Sweepstakes Winners

Six auto service professionals in the industry each won a $100 gift card.

Other Posts
Shop Profile – D’s Auto & Truck Repair, Holland, Michigan

“I’m not sure why anybody ever came to work for me. We were a disorganized mess.”

Gentex to Demonstrate Automotive Tech at CES 2024

Gentex will showcase its collaboration with ADASKY, focusing on advancing thermal imaging technology for the automotive industry.

Transtar Industries Launches Remanned Transmission Products

The company provides a sustainable solution for transmission products and simplified complex vehicle repair.

Bridgestone Donates 12 Vans to Boys & Girls Clubs for Youth Transportation

Bridgestone grants $400K for youth transportation to 20 Clubs, aiding clubhouse access.