Extend ASE A-Series Certifications With ASE Renewal App

Those with ASE (A1-A9) certifications expiring on Dec. 31 can receive a one-year extension using the ASE renewal app.

Hawaii Shop Profile – Lex Brodie’s, Oahu, HI

Lex Brodie’s Tire Centers’ core values have honored customers, employees and community since 1961.

2022 Auto Value/Bumper To Bumper Tech of the Year Candidates

The 2022 Auto Value and Bumper to Bumper Technician of the Year winner will be announced in Las Vegas during AAPEX. 

Survey Reveals Consumers Trust You More These Days

The research was commissioned by ASE with the online survey conducted by b4 Branding, an independent research firm.

Shop Profile – Veenstra’s Garage, Grand Rapids, MI

Mike Veenstra ditched stale marketing techniques and began targeting higher-quality customers – it worked.

Maine Shop Profile – CW Repair, Pittston, ME

For this Auto Value Certified Service Center in Pittston, ME, ‘Service is the difference’ and empathy is key.

Training Needs Change But Need For Training Doesn’t (Podcast)

Doug Kaufman speaks with Duane “Doc” Watson, technical trainer at Bosch, about today’s training opportunities.

Boulder, Colorado Shop Profile – Pellman’s Automotive

Customer service is the bedrock of the business – team works hard to make sure customers are satisfied.

ASE Hosts 50th Anniversary Celebration in Herndon, VA

Many past ASE chairmen were in attendance as special guests to celebrate the 50th anniversary of ASE.

Details of ASE Instructor Training Conference Announced

In-person event set for July 12-15 in Frisco, Texas.

ATMC Releases Annual Benchmarks Survey Results 

The ATMC training benchmarks survey is conducted annually within the automotive and heavy-duty industry.

ASE Introduces ADAS Specialist Certification Test

L4 test helps identify techs who can diagnose, service and calibrate ADAS on automobiles, SUVs and light-duty trucks.