Every shop owner wants high-ticket repairs coming through the door, but knowing how to sell maintenance is just as crucial. To make the most of your service opportunities, focus on the seasonal benefits of items like cabin air filters, wipers and batteries. Adam Redling presents the top 3 tips for selling seasonal maintenance in winter. Sponsored by MAHLE.

The unspoken mantra of every business is something akin to, “See opportunity, profit off of opportunity.” But succeeding as an independent repair shop is more complicated than that. You have to earn your customers’ trust through transparency and a focus on individual needs if you want to become a staple within a community.

When VJ Sabanayagam and his wife opened a single-bay independent repair shop in Monrovia, CA, in 1997, they had no idea how quickly their small business would grow. In addition to routine maintenance, repairs and electrical diagnostics, VJ’s is also a factory-certified sales and service center for Onan generators and Blue Ox tow equipment, commonly found in recreational vehicles.
