“Many car owners delay spark plug repair on their vehicles, even after they have failed. This is a mistake since fouled, damaged or worn out spark plugs can lead to engine damage, reduced fuel efficiency and poor performance like misfiring, hard starting and sluggish acceleration,” said Rich White, executive director, Car Care Council.

The Car Care Council has announced an agreement with the Automotive Industries Association of Canada (AIA Canada) and the Asociación Nacional de Representantes, Importadores y Distribuidores de Refacciones y Accesorios para Automóviles, A.C. (ARIDRA) to create Car Care Council North America, which will direct the “Be Car Care Aware” consumer education campaign in the United States, Canada and Mexico.

“Thousands of vehicle owners and drivers will now be able to learn more about the benefits of regular vehicle maintenance and care promoted by the Car Care Council as they watch television while waiting for their vehicles to be serviced or repaired,” said Rich White, executive director, Car Care Council.
