Bogi Lateiner, owner, 180 Degrees Automotive Inc., has been named the Female Shop Owner of the Year. Lateiner has grown her business from a one-person operation to a mostly female-staffed million-dollar company without any advertising. Her shop is known for its unique design with a coffee-shop inspired waiting room, and is well-respected by her employees and customers.
The Car Care Council has now made it easier for the auto care industry to connect with consumers and get involved in the “Be Car Care Aware” campaign with the launch of its new monthly email newsletter, the Car Care Council e-brief.
October is Fall Car Care Month and it’s a good time to update your website to help your customers learn the safety and economic benefits of regular vehicle care. The Car Care Council suggests five quick and easy ways to update your website for Fall Car Care Month.
With autumn just around the corner, the Car Care Council wants to help repair shops turn over a new leaf at their businesses during Fall Car Care Month in October. Shops can order “Fall Car Care Month” bay banners and posters free of charge, while supplies last.
The Auto Care Woman of the Year is chosen based on her significant leadership and contribution to the auto care community throughout her career. The Female Shop Owner of the Year is given to an outstanding woman who has a proven record of excellence in the automotive service industry.
The Car Care Council has now made it easier for the auto care industry to connect with consumers and get involved in the “Be Car Care Aware” campaign with the launch of its new monthly email newsletter, the Car Care Council e-brief.
The non-profit Car Care Council has totally redesigned its popular Car Care Guide, adding 20 additional pages of new information to help motorists be car care aware by better understanding the when, why and how of caring for their vehicles.
