In a crisis, it can be a scramble for your front-line staff to understand what’s happening and how to respond.
Putting all of these elements together – consistently – can make the difference between a one-time customer and a customer for life.
There used to always be a fight in our shop. A fight with the customer to get them to open their wallet. A fight with the staff to get them to treat the customer right. A fight to be profitable. It’s amazing to look back on how hard things used to be, before we made educating our customers to make the right decisions a way of life.
Spending your time, money and effort to fill your bays is probably one of the last things you want to be doing with your time right now. But, much like paying taxes, marketing your shop is a necessary evil. After all, customers are the lifeblood of your business.
Once you have a customer visit your website, how can you get them to return to your website, and, more importantly, continue to return to you as a customer?
With a buying power of more than $200 billion per year, it’s important to understand the thought process of millennials, their purchasing habits and what exactly drives them to buy. This generation comprises roughly a quarter of the U.S. population, and they have become an intricate part of our economy. Now more than ever, it’s important to know how to properly market to, and engage with, this audience.
As a shop owner, one of the most valuable assets to your business is your Service Advisor. They are the voice of your shop and it’s imperative that they communicate clearly and accurately, and not just to your customers, but also to your technicians and to your vendors.
Adam Redling discusses how projecting the right image can bring in more of the right customers — those who value quality parts and services over price. Sponsored by NGK.
Since its inception more than 20 years ago, Dynamic Automotive has always been about more than just repairing vehicles. With three locations in the Frederick, MD, area, the shop’s owners, Dwayne Myers, Lee Forman and Jose Bueso have chosen to give back to customers and the community alike through education.
McDonald’s is giving auto repair shops a business lesson that is unlike any other: if you take your focus off of the customer, you will pay a dear price, if not lose your entire business.
You may have noticed that your customers are starting to get younger. That’s because millennials – the generation born between 1980 and 2000 – have entered their prime spending years. Keep reading to see how to capture their business.
When Adam Kracl and his wife Annette decided to open their own automotive repair shop in Glenwood Springs, CO, they knew they wanted to fill a void in the area with a shop that not only provided top-notch repairs, but also created a warm, inviting atmosphere for customers and employees alike.
