Direct-marketing agency Mudlick Marketing has promoted Zenon Olbrys to the position of chief executive officer and has appointed direct-mail industry veteran Nelson Rodenmayer as senior vice president of sales.
Despite the prevalence of electronic media, most automotive repair facilities, car dealerships, and financial institutions still rely heavily on good old-fashioned direct mail as a key component of their marketing arsenal.
When it comes to leaving an impression, the most important thing you can do for your business is to really understand what your brand is and then leverage that to leave an imprint.