When most people think of connecting via mobile devices, they think of apps. Then they subsequently think, “I can’t afford to build an app to connect with my customers.” The good news is that there are several ways to take advantage of your customers’ growing use of mobile technology to market to them on a more personal basis.

The Internet has forever changed the way consumers shop. Today, competitors are always just a click, text or email away. In this new age, simply having an online presence isn’t enough. Shop owners who want to succeed must develop a comprehensive online marketing strategy designed to both attract and retain customers.
