Do You Need More Customers – Or Better Ones?

Knowing the profile of your prime customer will go a long way toward a successful, profitable shop environment. 

Preparing For the Business Storm Approaching Your Shop

Will you be caught unprepared when the free car count comes to an end?

How To Build Customers For Life

Learn how to create opportunities for 2nd, 3rd and 4th visits from multi-generational customers.

How First-Time Auto Shop Owners Can Find Financing Options

Find financing by knowing your market, making yourself viable and having an experienced team.

Developing Successful Marketing Campaigns

The story your community hears – and tells – about your shop starts with your customer service.

Establish Successful Habits To Boost Business

Learn how to break bad habits and establish successful ones to help your business thrive.

Business Success Starts With Taking Control Of Numbers

Top shops understand what numbers they can control, and they measure them daily. Stack the deck in your favor.

Teamwork, Dream Work and Shopping For Great Employees

Holly Weller tells her side of the success story that is Auto Fix in Henning, MN. This podcast is sponsored by AAPEX.

Innovative Marketing Options Bridge Communication Gaps

Marketing partnerships can go a long way toward easing shop stress. This episode is sponsored by Advance Professional.

SEMA Names New Vice President of Marketing

RJ de Vera will lead the association’s continued pivot into a digital-first strategy to support SEMA members, industry.

Want to be a Million Dollar Shop?

Marketing Secrets Every Auto Shop Owner Needs to Know! When business is slow, and you feel the crunch, your first reaction may be to cut back on spending. While that may be the case within certain areas of your budget, don’t mistake cutting the engine that drives your marketing. Danny Sanchez, the former Autoshop Solutions

VIDEO: Defining Your Best Customer

Knowing your prime customer builds satisfaction for both of you. This video is sponsored by Auto Value and Bumper To Bumper.