As the business owner, you need to commit yourself to always investigate new offerings in the market.
High-performing shops ramped up their marketing efforts during the pandemic.
Are you maximizing your online marketing efforts? This video is sponsored by the MyPlace4Parts Studio.
Your website needs to make it easy for visitors to take the next step toward becoming a customer.
Perception can be reality when it comes to your business’s reputation. Controlling the public perception of your shop is important not only for attracting current customers back to your business, but also for bringing in new clients.
The way social media is used has changed dramatically over the past decade. What used to be a tool to connect with friends, family and former classmates has become an essential component of how small businesses market themselves. In the world of automotive repair where reputation is everything, using Facebook, Twitter, Instagram and Snapchat to effectively engage with customers can mean the difference between being just another repair shop or being the go-to shop on the block.
First published in 1990, Stephen Covey’s “The 7 Habits of Highly Effective People” is one of the best-selling and most influential personal development books of all time. In this article, we’ll look at each of the habits and how they apply to maximizing success as a sales/customer service professional.
It is often said that change is the only constant. Nobody understands that better than Chuck Wichrowski, owner of Baum Boulevard Automotive, an 8-bay automotive repair shop in Pittsburgh, PA. He has built his entire business model around the concept.
Summer is the shop owner’s best friend. Just as surely as Independence Day means fireworks and Thanksgiving means turkey, the end of summer means the fall slowdown. And while it doesn’t happen overnight – just one fewer car here and another there – by September, the fall slowdown will be in full effect.
Many shop owners with whom I interact who are considering the sale of their businesses, or at least planning ahead for that inevitability, have gained the very valuable knowledge that, regardless of whether transitioning the business to a family member, employee or outside buyer, it is important for the seller to focus on making the business as sellable and valuable as possible for as long as possible.
