Neglected auto care almost always means much higher costs down the road in the form of more extensive repairs or lost vehicle resale value. You know that all too well, but your customers don’t necessarily buy into that concept, says Mary DellaValle, editor of Shop Owner magazine.
The National Institute for Automotive Service Excellence notes that vehicle owners who keep on top of maintenance and service schedules can extend the life of their vehicles, will see better gasoline mileage and can rest easier, knowing they have lessened the odds of a mechanical breakdown.
The Car Care Council reports that most vehicles inspected at community car care events held throughout the country in 2015 failed one or more aspects of the inspection process.
As today’s vehicles have become more technologically advanced, educating your customers thoroughly about auto care will help them better understand all the data that is now available on their dashboard. Seeing the term “oil life” displayed on an in-car screen may mean different things to different people. Helping your customers clearly understand will go a long way to helping them be more proactive when it comes to vehicle maintenance.
As gas prices continue to drop, consumers will have a few more dollars in their pockets to spend on essentials, like vehicle repair and service. Getting customers to spend some of those dollars in your shop should be one of your goals this spring. With National Car Care Month on the horizon in April, there is no better time to put a proactive plan in place to convince your customers to invest some of that extra cash in their vehicles to keep them running better and longer.
With National Car Care Month in April quickly approaching, there is no better time to put a proactive plan in place to convince your customers to invest in their vehicles to keep them running better and longer. The non-profit Car Care Council has an assortment of promotional tools designed to help you take advantage of the opportunities that National Car Care Month can create.