Understand common mistakes made by salespeople and how to overcome them with these 4 tips.
Perception can be reality when it comes to your business’s reputation. Controlling the public perception of your shop is important not only for attracting current customers back to your business, but also for bringing in new clients.
The way social media is used has changed dramatically over the past decade. What used to be a tool to connect with friends, family and former classmates has become an essential component of how small businesses market themselves. In the world of automotive repair where reputation is everything, using Facebook, Twitter, Instagram and Snapchat to effectively engage with customers can mean the difference between being just another repair shop or being the go-to shop on the block.
Looking to improve your service business? Here are five practices used by many of the most successful shops in America to dominate their market.
If the customer doesn’t feel comfortable with you, it will be a challenge to sell repairs and services. You should always sell yourself first. After the customer is sold on you, you then need to sell them on the technician who is working on their vehicle.
