These guides are designed to equip sales staff with data-supported comparisons to assist consumers in understanding how plus-sizing will affect the ride and handling of their vehicle. The goal is to better understand the changes of vehicle handling dynamics in relation to the customization of wheels and tires.

The U.S. Senate passed Senate Resolution 196 (S. Res. 196) designating July 10, 2015 as “Collector Car Appreciation Day.” The resolution was requested by the Specialty Equipment Market Association (SEMA) and its Automotive Restoration Market Organization (ARMO) and Hot Rod Industry Alliance (HRIA) Councils. The date marks the sixth commemoration in what has become an annual event to celebrate and raise awareness of the vital role automotive restoration and collection plays in American society.

The 2015 SEMA Show will include a new expansion area to accommodate additional exhibitors during the SEMA Show, which takes place Nov. 3-6 in Las Vegas. Located in the outside area south of the Las Vegas Convention Center (adjacent to the Renaissance Hotel), this new First-Time and Featured Exhibitors area also will include a transportation hub and serve as a primary thoroughfare into the SEMA Show.
