If over half of your customers are female, why haven’t you taken a moment to think about how to provide for them in a better way? Most women dread, or at least shy away from, all things automotive – especially when it comes to automotive repair. So, let’s flip things around and cater to that customer segment to not only be a well-rounded business, but also elevate the customer experience for your female clientele.

When brothers Chris and Brian Weeks purchased [atc] AutoCenter in Augusta, GA, back in October 1999, they did so knowing they needed to live up to the expectations set by the previous owners. This wasn’t just any business transaction – Chris and Brian purchased the shop from their father, Carl, and their uncles, Allen and Larry, upon their retirement in 1998.
