How Winter Tires Exemplify the Cost of Confidence

Tire professionals focus on why the product they’re selling is worth the investment.

Tire Science And Passion Merge For Cara Krstolic

Johnny g & Friends welcomed Bridgestone’s Cara Krstolic to talk about her career trajectory at Bridgestone.

Grand Touring Tire Market Adapts To Changing Demands

The days of grand touring tires being fitted only to sedans are a thing of the past.

Tire Sales: In-Store, Online, or Both?

For many tire dealers, most profit percentage comes from online tire sales. Why do many dealers have brick and mortar?

How Jensen Tire & Auto Gets Better Every Day

Matt Jensen, owner of Jensen Tire & Auto, and his sons detail how they’re innovating to serve today’s customers.

Can Tires Really Impact EV Range?

The right tire could offer an EV as much as a 10% boost in range… but there’s more to this story.

Study Says Cost Stays Key In American EV Adoption

The Hankook Tire Gauge Index: EV Edition highlights cost as the main driver for American EV adoption.

Will EV Fleets Offer New Service Opportunities?

Spoiler alert: Yes! If a fleet has gone electric, there are still many profitable service opportunities for your shop.

Coats’ Ben Pryor Has Embraced Lean Thinking

Pryor spent four months learning lean principles by going to the “gemba.”

Wichita, KS Shop Profile – Myers Automotive

Business growth is great, but too much too fast can be a nightmare. Luckily, Chris Myers didn’t realize that.

Club 3633’s Lecklider: Finding Solutions Means Finding Success

Lecklider knows he’s lucky, but didn’t get where he is in this industry without putting in a lot of hard work along the way.

SUV/CUV Tires Grow To Meet Consumer Demands

OE fitments and replacements have shifted to increased rim diameters from what was standard just a decade ago.