There is no doubt that a well designed and effectively executed sales and customer service training program can dramatically improve your auto service business. Improved customer relations and retention, increased employee productivity, less discounting and more profitable sales are just a few key benefits of a successful training program.

If an owner doesn’t take the time to train employees, to teach them the processes used in the shop, and to explain the benchmarks, they cannot expect the employee to deliver on these expectations. Training for new employees is a good start, but it’s far from the whole picture. Does the rest of the team understand your expectations? Do they know who is responsible for holding other techs accountable? Are they incentivized for meeting and exceeding expectations?
