A survey of more than 100,000 American households (driving more than 170,000 vehicles) revealed they know that repairs or maintenance need to be performed on their car but have chosen to delay the work.
The first step in keeping your customers’ vehicles in top-running condition is getting them in the mindset about the value of preventive maintenance, so that they take a proactive role in having you regularly maintain their vehicles, says Mary DellaValle, editor of ImportCar magazine.
Consumers who own used vehicles, vehicles eight years or older and millennials are significantly more likely than their counterparts to delay routine maintenance.