New website features many enhancements, including the new KNIPEX merchandising site and product database.
Marketing Secrets Every Auto Shop Owner Needs to Know! When business is slow, and you feel the crunch, your first reaction may be to cut back on spending. While that may be the case within certain areas of your budget, don’t mistake cutting the engine that drives your marketing. Danny Sanchez, the former Autoshop Solutions
If you’re not sure if your website is accessible to disabled persons, then now is the time to figure that out.
Anyone who has been in our business for some time can tell you the auto industry has changed dramatically – and so have our customers’ habits and expectations. For today’s customer, convenience is everything.
Technology, specifically for marketing our businesses, doesn’t always come naturally. This month, I decided to get out of my own office and get a better understanding of the challenges and pitfalls facing new shop owners as they try to build awareness and clientele, says Jeff Phillip, Digital Development Manager, Babcox Media.
The purpose of having a presence online is to get more cars to fix. Anything else is ancillary to that. But there are robbers and extortionists, metaphorically speaking, who can hold you back, cost you too much and stand in the way of getting traffic to your website and brand exposure from your social media accounts.
We often come across shops that don’t have a logo; they just use their name. But shouldn’t we take a page out of the playbooks of the biggest companies in the world and have an identifiable logo?
