The difference between making a sale or losing out to the competition could depend on how you manage your online reputation.
To understand why Yelp can be a viable marketing channel, you first need to understand consumer behavior and their attitudes toward independent review ratings.
It’s not uncommon to hear business owners talk about Yelp in a way that screams of a love/hate relationship with the widely used review site. Understanding how a review is posted on a business profile, requiring payment to remove competitors from a company’s page, and an inaccessible support team has been enough to make plenty of business owners want to leave an explicit one-star review on Yelp’s own Yelp page (which, conveniently, doesn’t exist).
