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There’s Still Time to Win a Free Rotary Lift SmartLift Inground Lift

The Rotary Lift SmartLift is the world's most popular inground lift, with more than 50,000 sold since its introduction in 1995. To celebrate the lift's 15th anniversary, Rotary Lift is giving away the 50,000th SmartLift. Enter online through December 31, 2010.
By Shop Owner Staff
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The Rotary Lift SmartLift is the world’s most popular inground lift, with more than 50,000 sold since its introduction in 1995. To celebrate the lift’s 15th anniversary, Rotary Lift is giving away the 50,000th SmartLift. Enter online at www.rotarylift.com/SLgiveaway.aspx through December 31, 2010.

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“SmartLift is the original environmentally friendly inground lift — we invented the category,” says John Rylee, Rotary Lift director of marketing. “We’re proud that more shop owners and dealers have installed the SmartLift than any other inground lift. Since announcing our Proven 15/50 campaign and SmartLift giveaway in February, we’ve received several thousand entries. The deadline is coming up, and we encourage anyone who wants to improve shop productivity to enter!”

When it comes to bay productivity and shop profitability, nothing beats a SmartLift inground lift. SmartLift inground lifts take up less space than surface lifts, have no above-ground posts to get in the way and offer unrestricted access to all of a vehicle’s service parts. They also have a much longer useful life than surface lifts, providing reliable service for 30 years or more.

The SmartLift inground lift is not only a productive choice; it’s also a green choice. The lift’s underground components are completely enclosed in a polymer composite housing made of recycled materials. The containment unit protects the environment from any potential leaks, while at the same time protecting the lift itself from corrosion and electrolysis. The SmartLift also uses less than five gallons of hydraulic fluid (including bio-fluid) vs. 62 gallons required by traditional inground lifts.

Rotary Lift SmartLift inground lifts are available in a variety of configurations to suit virtually any light-duty maintenance and repair application. They can be equipped with two-stage arms, three-stage arms or moveable pads, three-position flip-up adapters, polymer screw-up adapters, pad adapters, stackable adapters and drive-on runways. Both twin-post and single-post models are available. Lifting capacity is from 8,000 to 12,000 lbs.

All SmartLift inground lifts are third-party tested by ETL and ALI certified to meet ANSI standards. The SmartLift is made in the U.S.A.

For more information about the Rotary Lift SmartLift and Proven 15/50 campaign, contact your local Rotary Lift distributor, log on to www.rotarylift.com/SLgiveaway.aspx or call (800) 640-5438. You can also find Rotary Lift on Facebook, www.facebook.com/RotaryLift; Twitter, http://twitter.com/RotaryLift; and YouTube, www.youtube.com/RotaryLiftMedia.

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When Your Shop Is Worth Much More Than You Thought

Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.

By Art Blumenthal
Leveraging more than 30 years of experience as both an aftermarket business owner and aftermarket technology executive, Art Blumenthal LLC provides business intermediary and advisory services to both buyers and sellers of industry businesses of all sizes. Art is a member of IBBA (International Business Brokers Association, Inc.). For more information, or to initiate a no-obligation confidential consultation, visit www.art-blumenthal.com.
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Case Study: Owner of San Francisco-based Import Service Shop Delighted to Discover Just How Valuable His Business is to Qualified Buyers
I sometimes share case studies of the clients I have been able to assist in my role as an aftermarket business broker and provider of intermediary and advisory services. I do that when I think the story will provide a reader in similar circumstances with new insights or helpful information.
In the case of Cowden Automotive, Inc., I acted in a consulting capacity assisting the owner and his broker in valuing the business, creating a marketing plan, finding a qualified buyer, and arranging financing for the sale.
Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.
Needless to say, delivering that kind of good news to a shop owner is a rewarding experience. Discovering that the sale of his business would result in his retirement nest-egg being substantially larger than he had ever thought was a fitting tribute to someone who had spent his entire working career as a busy automotive service shop owner.

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