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Thousands of Prizes, including ‘Ultimate College Football Experience’ Trip Package, Available Through Wagner ThermoQuiet ‘Fall Blitz’ Promotion

Automotive parts counter people and professional technicians can earn chances to win thousands of prizes - including tailgating gear, sports-themed outdoor apparel and an "Ultimate College Football Experience" trip package - through the Wagner ThermoQuiet (TQ) "Fall Blitz" promotion from Federal-Mogul.
By Shop Owner Staff
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Automotive parts counter people and professional technicians can earn chances to win thousands of prizes – including tailgating gear, sports-themed outdoor apparel and an “Ultimate College Football Experience” trip package – through the Wagner ThermoQuiet (TQ) “Fall Blitz” promotion from Federal-Mogul.

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From July 1 through August 31, 2011, counter professionals can earn a TQ Fall Blitz game piece when they complete each qualifying sale of Wagner ThermoQuiet brake pads. Each game piece includes two prize entry levels – one for the counterperson and one for the professional technician who will install the pads.  Each level is imprinted with a special phrase that can be entered online at www.TQFallBlitz.com to determine if the participant has won any of the thousands of TQ Fall Blitz prizes, including portable propane grills, seats, coolers and ESPN branded gear including hooded sweatshirts, T-shirts and caps, among other items.

Participants who visit www.TQFallBlitz.com can also enter the “Ultimate College Football Experience” sweepstakes, which will award a grand-prize trip for two to the 2012 college football “national championship” bowl game. In addition, 10 runners-up will receive complete tailgate equipment packages featuring a propane grill, seats, fold-up table and cooler.

To help maximize demand for Wagner ThermoQuiet brake pads – and increase the rewards opportunities for participating counter professionals and technicians – Federal-Mogul will support the “TQ Fall Blitz” promotion with a rebate program that will offer consumers up to $50 per brake repair.

“The ‘TQ Fall Blitz’ will help introduce the benefits of Wagner ThermoQuiet brakes to millions of consumers while rewarding the professionals who sell and install these world-class brake pads,” said Michael Proud, director of marketing, North America, Federal-Mogul. “This program is another powerful competitive advantage for distributors, jobbers and automotive service businesses that want to grow their shares of the brake repair market.”

Award-winning Wagner ThermoQuiet brakes feature highly advanced, exclusive friction formulations and Federal-Mogul’s Integrally Molded Insulator (IMI) one-piece pad design and unique Wagner EDGE Laser-Shaped Friction technology for quieter performance, superior stopping power and longer pad life. ThermoQuiet pads, shoes and related products are available for virtually any popular foreign-nameplate or domestic application.

For more information regarding Wagner ThermoQuiet brakes and the “Fall Blitz” promotion, contact your Wagner ThermoQuiet provider or visit www.TQfallblitz.com.

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Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.

By Art Blumenthal
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Case Study: Owner of San Francisco-based Import Service Shop Delighted to Discover Just How Valuable His Business is to Qualified Buyers
I sometimes share case studies of the clients I have been able to assist in my role as an aftermarket business broker and provider of intermediary and advisory services. I do that when I think the story will provide a reader in similar circumstances with new insights or helpful information.
In the case of Cowden Automotive, Inc., I acted in a consulting capacity assisting the owner and his broker in valuing the business, creating a marketing plan, finding a qualified buyer, and arranging financing for the sale.
Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.
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