TIA Releases New Consumer Education Video

The Tire Industry Association (TIA) recently announced that the first in a series of consumer education videos has been released. Tire Safety Starts with Proper Tire Repair briefly explains why proper tire repair is necessary, as well as the basic guidelines, limitations and procedures for repairing tires.

The Tire Industry Association (TIA) recently announced that the first in a series of consumer education videos has been released. Tire Safety Starts with Proper Tire Repair briefly explains why proper tire repair is necessary, as well as the basic guidelines, limitations and procedures for repairing tires. TIA plans to release three more Tire Safety Starts With… consumer education videos in 2013 to promote the Association’s new tagline, "Tire Safety Starts Here."

"While TIA has been primarily focused on technician training over the past decade, the Board recognized that we couldn’t continue relying on others to send the right messages to motorists," said Randall Groh, TIA President. "Training is our top priority next to Government Affairs, so we decided to embark on our own consumer education campaign and take the lead in viral marketing."

The running time for Tire Safety Starts with Proper Tire Repair is just under five (5) minutes long and will be posted on TIA’s new YouTube channel, TireSafetyStartsHere.

"All of the new consumer education videos will also be available for free download and there will be no restrictions regarding duplication or distribution," said Roy Littlefield, TIA Executive Vice President. "TIA is still anxiously awaiting a decision from the National Highway Traffic Safety Administration (NHTSA) regarding the consumer information and education program mandated by the Energy Independence and Security Act of 2007. This video is an example of how TIA plans to educate motorists, and we are hopeful that NHTSA will include us in the effort to create informed tire consumers."

Tire Safety Starts with Proper Tire Repair places a camera inside the tire so drivers can see what happens to the tread each time the tire makes a revolution. After multiple revolutions, the tire runs over a nail and viewers get a slow-motion replay of what it looks like inside a tire when a nail pokes through the innerliner.

"TIA has always taken a lot of pride in the quality of our training videos," remarked Kevin Rohlwing, TIA Senior Vice President of Training. "Our programs are known for using creative images to make a point, and we are very pleased with the footage inside the tire. We hope it’s the type of video that will resonate with YouTube viewers and send the message that proper tire repair plays a vital role for tire safety."

To view the video visit www.tireindustry.org and click on the homepage link or go directly to http://tinyurl.com/Proper-Tire-Repair.

For information regarding the free download, contact TIA at [email protected].

When Your Shop Is Worth Much More Than You Thought

Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.

Case Study: Owner of San Francisco-based Import Service Shop Delighted to Discover Just How Valuable His Business is to Qualified Buyers
I sometimes share case studies of the clients I have been able to assist in my role as an aftermarket business broker and provider of intermediary and advisory services. I do that when I think the story will provide a reader in similar circumstances with new insights or helpful information.
In the case of Cowden Automotive, Inc., I acted in a consulting capacity assisting the owner and his broker in valuing the business, creating a marketing plan, finding a qualified buyer, and arranging financing for the sale.
Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.
Needless to say, delivering that kind of good news to a shop owner is a rewarding experience. Discovering that the sale of his business would result in his retirement nest-egg being substantially larger than he had ever thought was a fitting tribute to someone who had spent his entire working career as a busy automotive service shop owner.

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