Winners Of Raybestos Brakes ‘Go Green’ Promo Go To The Races

On October 12, two lucky winners and their guests joined representatives from Raybestos brand brakes at the Sprint Cup Series Race in Charlotte. The race weekend was the grand prize in this year's Raybestos brakes "Go Green" sweepstakes and promotion.

On October 12, two lucky winners and their guests joined representatives from Raybestos brand brakes at the Sprint Cup Series Race in Charlotte. The race weekend was the grand prize in this year’s Raybestos brakes “Go Green” sweepstakes and promotion.

A representative from Raybestos brand brakes, Keith Penner, recounted some weekend highlights. “We were set up with box seats … exclusive for our guests … and we enjoyed a great buffet of food and beverages. We were also able to go down to the track and tour pit road.” Penner said the group was able to get pictures, view the cars up close and see the teams prepare for the evening’s race. The group also had a brush with “The King.” Penner said, just before the race, the group took the elevator up to the tower box seats and Richard Petty joined them on the elevator. “We had a great time and developed some new friendships.”

Shari Ann Klindt of Boubin Automotive in Iowa City, Iowa, said the highlight of the trip was the race. “On Saturday night they were very close to setting a new track record for the highest overall average speed at Charlotte Raceway, but there was a caution flag near the end. The driver who held the lead and was expected to win [Kasey Kahne] got pushed back a few spots and a different driver [Brad Keselowski] won the race. It was pretty exciting during the last few laps!”

She said they also went down to pit road and saw a performance by the Goo Goo Dolls.

For Christopher Roy Clarke from the Stop’N Steer shop in Thunder Bay, Ontario, it was his first race ever. “It was unreal,” he said. “To be there live and visit pit road was an incredible experience.”

Both Clarke and Klindt said they prefer to sell Raybestos brand brakes. Clarke said his shop only uses Raybestos brakes. “They’re the best quality in the Aftermarket and they have a great warranty.” Klint said, “They’re an awesome product and my customers are always pleased with the quality.”

For information on the Raybestos brand promotions or Raybestos brand brake parts, visit www.RaybestosBrakes.com or call 800-323-0354.
 

You May Also Like

When Your Shop Is Worth Much More Than You Thought

Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.

Case Study: Owner of San Francisco-based Import Service Shop Delighted to Discover Just How Valuable His Business is to Qualified Buyers
I sometimes share case studies of the clients I have been able to assist in my role as an aftermarket business broker and provider of intermediary and advisory services. I do that when I think the story will provide a reader in similar circumstances with new insights or helpful information.
In the case of Cowden Automotive, Inc., I acted in a consulting capacity assisting the owner and his broker in valuing the business, creating a marketing plan, finding a qualified buyer, and arranging financing for the sale.
Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.
Needless to say, delivering that kind of good news to a shop owner is a rewarding experience. Discovering that the sale of his business would result in his retirement nest-egg being substantially larger than he had ever thought was a fitting tribute to someone who had spent his entire working career as a busy automotive service shop owner.

Will You Adapt And Cope With Changing Technology?

I remember my boss complaining that electronic ignition was going to destroy our business back in the mid-’70s. “They are taking away our tune up business,” he would say. In some ways, he was right. Technology and change are things we can’t control. In fact, “change” is perhaps the one thing we can count on. And, as in life, it’s how we deal with change that matters.

The Secret To Price Advertising

Believe it or not, price advertising is a good thing. I am sure you will agree, everyone likes to find a good value, and price advertising lets people in your community know that you are looking for ways to help them save money. The problem most shop owners come across is that they’re unsure of exactly how to price advertise.

Phone Shoppers Made Easy

Although there is no silver bullet that will allow you to bring in every first-time caller, there are a number of things you can do to get more appointments. In this article, I would like to share some of the best practices your advisors can use that will generate immediate results.

The True Cost Of Comebacks

Comebacks are a hot topic today. You need to track all comebacks, determine the reason (tech error, part error, training issue, other) and then calculate the true cost of the comeback.

Other Posts
Want To Increase A/C Sales?

Have your techs, as part of their preliminary checks, turn on the A/C and see if the system is working. Is the compressor turning on? Are all the fan speeds working? Is the system getting cold? Is there a smell from the vents?

Call For Entries For The ATMC National Excellence In Training Awards

The Automotive Training Managers Council (ATMC) has issued a call for entries for the 2014 National Excellence in Training Awards. The annual program is designed to highlight the importance of training to the success of the transportation industry by honoring highly effective or innovative training programs. The awards are open to any person or entity providing training in the industry.

CARS 2014: ‘Not Your Father’s Oldsmobile’

From ASA comes word that CARS this year “is not your father’s Oldsmobile.” This year’s CARS will be held July 30-Aug. 2 in Detroit and, for the first time, the focus will be on younger techs. Each program at CARS this year has been handpicked with an eye toward making your shop better, said Donny Seyfer, chairman-elect of the Automotive Service Association, which sponsors CARS.

GAAS Attendees Get ‘Connected’ In Chicago

Attendees of the Global Automotive Aftermarket Symposium’s (GAAS) 2014 Connected conference were engaged in a range of high-level topics affecting the automotive aftermarket now and in the future.