WIX Filters Debuts New Branded Caps at Online Company Store

WIX Filters, a member of the Affinia Group family of brands, has debuted seven new styles of caps as part of an expanded collection of branded apparel and merchandise available at an online company store at www.wixfilters.com/wheretobuy.

Six styles of ball caps are available in black, white and camouflage, while a beanie cap is available in black. All caps feature the WIX Filters logo and can be personalized to include two lines of text. Prices for the caps range from $2.95 to $7.65, with personalization an additional $2.75.

“The launch of an expanded company story is part of the recent redesign of WIXFilters.com,” said Mike Harvey, brand manager for WIX. “From individual orders to custom orders to decorate-to-order, our online store is the place to shop for WIX-branded merchandise.”

In addition to new styles of caps, the company store also includes shirts and jackets, golf and sports merchandise, and a number of items under $5, including pens, koozies and stadium cups.

"The apparel and merchandise offerings were selected with the WIX customer mind," Harvey said. "Customers are important brand champions for WIX and with the launch of our expanded store, they can continue to demonstrate their support for the WIX brand at NASCAR tracks and golf courses or while hunting and fishing or whenever they are on the go."

The new WIXFilters.com features enhanced functionality, easier navigation and a modern, clean design that incorporates the “We Love Engines” creative campaign platform, the company notes. Links to WIX Filters’ social media networks are also integrated in the homepage, providing visitors with easy access to the videos, contests and dialogue that populates its brand extension channels.

For more information, visit www.wixfilters.com, Facebook at facebook.com/wixfilters, or follow WIX on Twitter @WIXFilters or visit WIX’s YouTube page at youtube.com/TheWIXFilters.

When Your Shop Is Worth Much More Than You Thought

Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.

Case Study: Owner of San Francisco-based Import Service Shop Delighted to Discover Just How Valuable His Business is to Qualified Buyers
I sometimes share case studies of the clients I have been able to assist in my role as an aftermarket business broker and provider of intermediary and advisory services. I do that when I think the story will provide a reader in similar circumstances with new insights or helpful information.
In the case of Cowden Automotive, Inc., I acted in a consulting capacity assisting the owner and his broker in valuing the business, creating a marketing plan, finding a qualified buyer, and arranging financing for the sale.
Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.
Needless to say, delivering that kind of good news to a shop owner is a rewarding experience. Discovering that the sale of his business would result in his retirement nest-egg being substantially larger than he had ever thought was a fitting tribute to someone who had spent his entire working career as a busy automotive service shop owner.

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