WIX Filters To Be Primary Sponsor Of Ryan Newman For Four Races In 2012

WIX Filters, a member of the Affinia Group family of brands, has announced plans to be the primary sponsor for Ryan Newman of Stewart-Haas Racing for four races during the 2012 NASCAR Sprint Cup Series season.

WIX Filters will debut its primary sponsorship of Newman and his No. 39 Chevrolet at the season kick-off Budweiser Shootout at Daytona International Speedway on Feb. 18. WIX will be Newman’s primary sponsor for three additional NASCAR Sprint Cup Series events this year – at Phoenix International Raceway on March 4, Darlington Raceway on May 12 and Michigan International Speedway on Aug. 19.

“Ryan Newman, Stewart-Haas Racing and their fans bring tremendous enthusiasm and excitement to the racing season,” said Mike Harvey, brand manager for WIX Filters. “We can’t wait to be on board with them again in 2012. Our partnerships with Stewart-Haas Racing and Ryan have been some of our most successful in racing thanks to the support offered by the team and the way Ryan’s fans have embraced our brand.”

WIX has been the Official Filter for Stewart-Haas Racing since the team’s creation in 2009. In three starts with WIX Filters on the hood of the No. 39, Newman has had three top-10 finishes – a sixth-place effort at Bristol Motor Speedway in August 2010, a third-place finish in last season’s Budweiser Shootout at Daytona International Speedway and a fifth-place effort at Michigan International Speedway in August 2011.

“I’m excited to have WIX Filters back as a partner in 2012,” said Newman. “They have a great support program, find cool ways to get fans involved and most importantly, provide us with superior filters to protect our engines.”

WIX plans to chronicle race week events with photos, videos, interviews, giveaways and more through social media, including Facebook, Twitter and YouTube.

When Your Shop Is Worth Much More Than You Thought

Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.

Case Study: Owner of San Francisco-based Import Service Shop Delighted to Discover Just How Valuable His Business is to Qualified Buyers
I sometimes share case studies of the clients I have been able to assist in my role as an aftermarket business broker and provider of intermediary and advisory services. I do that when I think the story will provide a reader in similar circumstances with new insights or helpful information.
In the case of Cowden Automotive, Inc., I acted in a consulting capacity assisting the owner and his broker in valuing the business, creating a marketing plan, finding a qualified buyer, and arranging financing for the sale.
Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.
Needless to say, delivering that kind of good news to a shop owner is a rewarding experience. Discovering that the sale of his business would result in his retirement nest-egg being substantially larger than he had ever thought was a fitting tribute to someone who had spent his entire working career as a busy automotive service shop owner.

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